The voice actor's daily success resource · since 2007
What’s the point of marketing to get voice over clients if your efforts fall flat in understanding your prospects’ needs and hot buttons? Do they feel compelled to respond? “If you truly understand your audience, then your content is engaging,” says VO coach Joe Loesch. In today’s new MO-JOE Friday Video episode, Joe details three ways to get to understand and engage your marketing audience.
Do listeners feel connected to your voice overs? Do they believe that you understand them? We’re talking about “empathy” – the ability to understand and share feelings. It’s crucial to top performances. And you can’t fake it, as Joe Loesch explains in today’s encore MO-JOE Friday Video …
What’s next for your voice over career? A new demo? Subscribing to yet another P2P site? Well, maybe a renewed focus on what you’re currently doing is best for the moment. Top VO talent/coach/producer Joe Loesch explains in this new MO-JOE Friday Video …
Will you turn off your listener at the top of the script? That’s likely, if you don’t have the voice and tone that connects with the listener. In this MO-JOE Friday Video encore, Voice-Over Booth Camp’s Joe Loesch explains these key ingredients and shares pointers to remember …
What’s holding you back from accomplishing the simple stuff in a day? Get it done and move on! Well, maybe that’s easier said than done – until you take a minute to learn the power of the One Minute Rule. It works! Top talent/coach Joe Loesch shares this simple technique in today’s new MO-JOE Friday Video …
Cheap can be very expensive. What? In this MO-JOE Friday Video encore, Joe Loesch – the voice of experience – describes how an initial reason for working for less money, or for free, can eventually hurt you. “Once you have devalued yourself, neither you nor your client will ever be happy with what you do for them,” Joe says, “because now they feel they’re dealing with someone from the bottom of the barrel” …
Is your voice over career landing auditions and jobs, or just not getting anywhere? Some people will “burn out early and disappear,” notes top voice talent and coach Joe Loesch, who adds that he’s heard lots of excuses for a stagnant career. What those aspiring talents could be doing instead, he says, is applying their creative minds to marketing, as this new MO-JOE Friday Video explores …
“When you’re able to focus at will on anything that you want, you will have the power to transform your life.” – Joe Loesch. That’s sure appealing. But how do we achieve the ability to truly focus? Joe details that path and what’s required to maintain attention on one task at a time, in Part 4, the conclusion of this MO-JOE Friday Video series on ‘The Power of Focus.’ PS: Did you note the “word for today” in Parts 1, 2 and 3? Add them to the new “word” in Part 4 to become eligible to win a pair of high-quality Sennheiser headphones. Listen carefully for the “word” and how to enter …
You know the value of a healthy diet to your mental and physical well-being. And sleep. Maybe also, the role of mindful meditation. But … brain training? Put all these together – with a pinch more – and you have the recipe for improving your productivity. How to do this is clearly spelled out for you here by top VO and coach Joe Loesch in Part 3 of this MO-JOE Friday Video series on ‘The Power of Focus’ …
It’s nearly unbelievable how much lift you can give your personal life and voice over career simply by increasing your ability to focus. Today’s MO-JOE Friday Video is Part 2 in a series in which top voice talent / coach Joe Loesch teaches us how to reduce stress and actually accomplish more. In this episode, Joe details the eight benefits of better focus. (And take note of the “word for today” to become eligible for a special prize.)