The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
Should you create an app for your voice over business? Voice talent / coach Joe Loesch explains the many advantages of being mobile friendly and available to clients as an interactive experience …
Looking for the secret formula for marketing success? Voice talent / coach Randye Kaye reveals it here – ASF. Just ASK what that means and your one-third of the way there …
So, are you following your New Year voice over marketing plan? Voice talent, trainer and marketing whiz Tom Dheere shares advice and tips from his current marketing campaign … and yes, it’s getting results!
“I’ve had some experiences that have taught me first-hand, one can really never be too cautious on the World Wide Web,” says voice actor Caryn Clark. “We certainly can use it to our advantage for relationships and marketing, but please, be careful.” Here are tips she shares from experience …
How many people actually see your Facebook posts? Want more? Voice actor Marc Scott explains two new tools that could give you more face time with voice over clients and prospects …
Former radio broadcaster / sales manager Tim Davisson created a new career by educating businesses about voice over, and selling “voice over projects.” Work is out there, he insists: “You just gotta go out and find the business for yourself” …
VoiceOverXtra’s current search for marketing and sales help leads founder/publisher John Florian to thoughts on how “we as voice actors must be skilled in sales as well as voice acting.” They require different skill sets, he says, “but try to succeed in voice overs without either!” Here is his brief list of How To Fail in Sales …
“I was in a rush. I wasn’t thinking,” says veteran voice actor Paul Strikwerda. And that rush nearly lost him $10,000 in voice over work. It was a lesson he’ll never forget …
Voice actor Dan Hurst has a good point: If you try to do what others are doing successfully to market their talents, you’re going to have to sound and perform like them and have the same strengths they have. “Your marketing should be as unique as you are,” he says, offering five ways to do that …
A QR code is that graphic box you’re seeing more and more of on marketing materials. When a mobile phone camera clicks on that box, the user jumps to the marketer’s website. Yet QR code expert Jonathan Thaler cautions that sending a prospect to your data-rich voice over website might be a BAD idea – if your site is not mobile-friendly …