The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
‘Keep in touch’ with your voice over clients and prospects. Great advice. But how to do this effectively, without being a pest? Award-winning voice actor Alan Sklar shares innovative ways he “pleasantly persists” to win and keep clients … (hear inspiring audio version!) …
Is your voice over client ALWAYS right? No, says voice talent agent Roger King. Do your professional best to meet or exceed a client’s expectations, but don’t be intimidated. For example, King shares a recent email exhange between him and a client who wants to trim a voice talent’s pay …
Do you get referrals for voice over work from past clients, friends, former co-workers …? They can come from anywhere and anybody, notes voice actor David Brower – who launched his full-time career three years ago with two huge referrals. Here’s his experience and pointers for nabbing more referrals …
Why doesn’t your website show up near the top of listings in voice over web searches? The key is to build a website that search engines believe is credible and easy to find. Yup – play by their rules. Voice talent and SEO (what’s that?) expert Jodi Krangle explains how to achieve top billing …
“Would you like fries with that?” We hear up-selling all the time – but can it work with voice overs? Of course, says marketing veteran and voice talent David Brower. Start with a satisfied client and a employ these tips to create an even happier client (and happier you) …
Are you quick to say “Yes!” to every voice over client request? Voice actor Bobbin Beam warns that the “Yes Man Syndrome” can lead you to creating VO OPUP (pronounced “Oh Poop”), and that’s dangerous for long-term relationships. Better to be honest and factor in your value and your client’s best interests …
Want a voice over job? Create one! As a marketing tool and public service, veteran voice talent Karen Commins is creating an audiobook from a book in public domain – complete with trailer. See it now, and the reasons why …
Two powerful ways to get voice over jobs are 1) referrals from happy clients and 2) having an effective website. Of course, your marketing action plan needs both. But is there a way to tell which works best? Voice talent and social media explorer Dave Courvoisier recently used an Internet service to poll 100 people about this, and found that 60% of the respondents would key an Internet search for voice talent, compared to 40% who would prefer a referral from a trusted source. What’s it mean for you?
What does “service” mean to you and clients today? Rick Gordon, voice talent and owner of Commercial Voices.com, heard from a client who needed some repairs on an old voice over project, and he remembered what happened to his noisy garage door opener …
Feeling stifled by his radio career, Mark Weitzman moved to Japan in the early 1990s, where he’s become a versatile English-language voice talent of many genres. How did he get established, and how does the Japanese market work for English language voice overs? Mark explains …