MARKETING
Use This 'New Client Checklist' Immediately
After Landing A New Voice-Over Client
April 19, 2018
 By Natasha Marchewka
Voice Actor & Course Creator
In voice-over, we can potentially land a new client in a week, or day,
or even several a day.
But I've found that when I have a lot of new clients
coming in, I drop the ball when it comes to making sure I have all their
details - and "with what to do" after-the-fact.
And when a new client
drips in once or twice a month, my "new client routine" also tends to
suffer, because I'm not on top of my game and I let routines slip
through the cracks.
All the names that start flowing into our inbox
start to lose context.
So, what works for me is a list. Surprise, surprise.
NEW CLIENT CHECKLIST
Do you need help figuring out what to do when you have a new freelance
client and you've finished your first job with them?
Here's a New Client Checklist that will help you tie it all together!
- Starting with the client's email signature block, collect contact
details and add to your invoicing database/software. This will connect
the work you've done from them to their name. It's also a good time to add them into any additional
databases you have going – CRM, tracking software, spreadsheet. Ideally,
we'd only have one database, but admittedly, I have more than one on
the go right now.
- Grab an envelope from your personalized stationary and fill out their name and details on the front of the envelope.
- Connect with your client (and their company) on all social
media platforms they list in their email signature. If they don't list any, Google the
business to see if their company website lists further contact
information for your database and all social media contact info.
- If the company appears in Facebook, hover
over the "three dots" and "LIKE as your page" instead of liking from
your personal profile.
- In Twitter, make sure you are connecting only with your profile that you use for business.
- Subscribe to the company's YouTube channel.
- For all other social medias, same as above – connect as your
business, not from your personal profiles, unless you are using those
for business.
- Now, go to LinkedIn and connect with the specific contact who hired you, if they appear in a search.
- Back on their company website, sign up for their newsletter and blog, if they have either.
- When the voice-over job is done and you have sent the invoice, immediately
mail the new client a thank you note with your prepared envelope and a
business card inside. If they hadn't paid yet, the card will also be a
good reminder to do so!
- Finally, review your past client's social media details every six months or so, to stay up-to-date.
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ABOUT NATASHA
Broadcast
and non-broadcast, Natasha has recorded 10,000+ commercials and
voice-over projects over the past 12 years, including Adventures by
Disney, ZipRecruiter, and Electrolux. With a Bachelor's degree in Radio
Television Arts, several years of singing jazz in New York City, and
many, MANY jobs paying her dues, she started her voice-over business as
an eager entrepreneur. She's also a prolific list maker, which has helped her
move her business and family to three different countries. Her course
offerings from Master VO To-Do List helps working voice talent get
their business on track.
Email: natasha@natashamarchewka.com
Voice-Over Web: http://natashamarchewka.com
Master VO To-Do List Web: http://votodolist.com
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Thanks,
Dave Courvoisier
Thank you.