VoiceOverXtra - Voicing Product Brands - Feel It

Home Shop Subscribe Advertise Articles Directories Classifieds Calendar FAQs Contact Us Login

News Home Studio Voice Acting Business Resources For Newcomers About VoiceOverXtra About Us

VOICE ACTING
How Do You Feel About A Product
Brand When You Voice Its Name?
August 3, 2015

By Hugh Klitzke
Casting Director and Coach

Brands do not come with a point of view, unless we give them one. I think the reading of brands needs to be extremely specific.

To achieve it, we have to know what a brand means to us.

As American consumers in the 21st century (wow, I almost typed 20th), we all have emotions about brands.

Here are a few of mine.

Coca Cola: The drink my Aunt would have waiting for me in glass bottles at Christmas after we drove for 12 hours to visit her and my uncle in Michigan.
Apple Computer: The first computer in our house. My brother got one. It made him just the coolest guy ever - not like he wasn’t already.
Comstock Pie Filling: The cherry pie filling my sister uses on the no-bake cheese pie she still makes for me at every family holiday because it’s my favorite. Nobody makes it as well as her.

If I think about those specific sense memories, experiences and people when I say: "Coke,” "Apple” or "Comstock,” you will know I feel care, love and that I felt I was appreciated.

It would definitely come out in a read.
----------------------
ABOUT HUGH
Hugh P. Klitzke is studio manager and voice casting director for a leading bi-coastal talent agency, who has directed more than 85,000 auditions for all voice over genres. Based in New York City, he is also a coach specializing in teaching voice over for actors, and writes VO4TA, a twice-weekly blog with helpful voice acting tips.

Email: VO4TA@voiceoverfortheactor.com
Web: www.VoiceOverForTheActor.com
Blog: http://voiceoverfortheactor.com/hpks_blog
Subscribe to blog: http://voiceoverfortheactor.com/subscribe_for_free

Your Daily Resource For Voice-Over Success

Follow News & Features

Tell Us What YOU Think!

Please Note: Since we check for spam, there will be a slight delay in the actual posting of your comment.

Comments (1)

Laila Berzins

8/3/2015 at 4:05 AM

Hi Hugh,

Love it. When I hear "cream of wheat" I think of mornings at my grandmothers' house in Worcester, MA - serving us bowls with butter pats on top and sugar. I took a big spoonful and she said "ah ah ah! Little by little, not big by big!" Thanks for the memories!

Back to Articles