The voice actor's daily success resource · since 2007
Why doesn’t your website show up near the top of listings in voice over web searches? The key is to build a website that search engines believe is credible and easy to find. Yup – play by their rules. Voice talent and SEO (what’s that?) expert Jodi Krangle explains how to achieve top billing …
“Would you like fries with that?” We hear up-selling all the time – but can it work with voice overs? Of course, says marketing veteran and voice talent David Brower. Start with a satisfied client and a employ these tips to create an even happier client (and happier you) …
Are you quick to say “Yes!” to every voice over client request? Voice actor Bobbin Beam warns that the “Yes Man Syndrome” can lead you to creating VO OPUP (pronounced “Oh Poop”), and that’s dangerous for long-term relationships. Better to be honest and factor in your value and your client’s best interests …
Want a voice over job? Create one! As a marketing tool and public service, veteran voice talent Karen Commins is creating an audiobook from a book in public domain – complete with trailer. See it now, and the reasons why …
Two powerful ways to get voice over jobs are 1) referrals from happy clients and 2) having an effective website. Of course, your marketing action plan needs both. But is there a way to tell which works best? Voice talent and social media explorer Dave Courvoisier recently used an Internet service to poll 100 people about this, and found that 60% of the respondents would key an Internet search for voice talent, compared to 40% who would prefer a referral from a trusted source. What’s it mean for you?
What does “service” mean to you and clients today? Rick Gordon, voice talent and owner of Commercial Voices.com, heard from a client who needed some repairs on an old voice over project, and he remembered what happened to his noisy garage door opener …
When a gathering of voice actors occurs, it’s a treat to connect and share stories. But it’s even better when actors have an opportunity to mingle with directors and producers, says voice over teacher Elaine Clark – who offers these Networking Golden Rules …
Voice actor and marketing expert Peter K. O’Connell recently updated his business cards – and taught himself five quick lessons in effective communication. You might want to apply what he learned to what you give your own clients next year …
Cold calling is dreaded, not only by you – but also by potential clients, asserts voice actor Paul Strikwerda. And rather than leave us out in the cold, this convincing writer presents six alternative ways to market in the age of social media. Just don’t be shy or overly aggressive …
Marketing is a constant process since most voice over clients “will come and go” as they change strategies and projects, observes popular bilingual voice actor Dan (Daniel Eduardo) Hurst. And most new clients will come as a result of your own personal marketing efforts, adds Hurst – who has developed this three-part ONE Technique to keep business flowing …