Biz: Marketing

An important part of success as a voice talent is advertising. And a big factor there is having an effective personal website. As Community Manager at Voice123, the online voice over marketplace, voice talent Steven Lowell sees scores of personal web sites daily, and shares here what he believes are three big mistakes made by many talents when creating their sites. Hint: Keep it simple …

Sure, you’re a voice talent. But you must also be a MARKETER of your voice over services to create a thriving, long-lasting business, says voice talent and marketing expert Maxine Dunn. Following up her recent article on cold-calling savvy, Dunn now presents ideas for creating your consistent and organized marketing strategy …

“Reading the recent articles and comments about an Internet-based scam makes me glad I work the old-fashioned way, making personal networking contacts either through live contact or referrals from others,” says voice talent Paul Payton. Now in his 23rd year in this biz, he shares some networking strategy – and his success with the one time he engaged a client via the net …

Does cold-calling for voice over jobs leave you … cold? Relax. Veteran voice talent and business writer Maxine Dunn has begun some of her biggest grossing client relationships with a cold call – and now shares these techniques to boost your voice over bottom line. “You’ll be amazed at how much better your prospective clients respond as a result of following these guidelines,” she says …

A voice-over producer’s day is hectic enough without having to work just hire you, says producer David Goldberg, who is also a popular voice-over coach and owner of Edge Studio. “Be smart. Make it a no-brainer for them,” he says, by avoiding these six reasons clients have a tough time contacting you …

If you blog about voice-over, are you concerned about the number of people who read it? More important is reaching the right people, says voice talent and marketing pro Peter K. O’Connell. Stay true to your blog’s original focus and passion, he advises (and learn more from him at the VOICE 2010 June 4 session, Voice Actors & the Internet) …

Voice Actor  VoiceTweet.com The social networking giant, Twitter, continues to mystify some and make money for others. Heck, even the money-makers are mystified. (Try saying THAT three times fast.) Yet…

Voice Actor & Coach VoicesVoices.com Note: The following is an info-packed preview of the author’s April 5 webinar, Foreign Job Sources for Voice-Over, presented by VoiceOverXtra. For details about the…

Vice President, VOCareer.com Operations Director, VoiceHunter.com Note: VOCareer.com is giving away a one-year listing on VoiceHunter.com, valued at $500, in a contest ending March 31, 2010. See the link below…

Voice Actor I’m hardly the one to turn to when it comes to marketing trends, but my eyes are open and my mic is always on for new opportunities. And…