The voice actor's daily success resource · since 2007
If a prospective voice over client wastes time getting to your website or contacting you by email, you’ll likely lose that client. At Edge Studio, CEO David Goldberg sees and hears plenty of potentially confusing URLs, and from that experience shares 8 URL mistakes to avoid – plus 5 steps for choosing an effective website address …
You know that LinkedIn can be a very powerful – and free – online marketing tool for your voice over business. A Google search for you (plus ‘voice over’) will probably even put your LinkedIn profile on page 1! But then what? Voice actor / LinkedIn specialist Tracy Lindley shares three tips to turn that profile from boring to boss …
Did Part 1 of this series help you get over a dread of cold calling for voice over clients? Part 2 completes the picture with VO pro Rob Marley’s strategy for following up your leads – including use of social media. The key is to start relationships …
The sooner you get used to cold-calling for voice over clients and jobs, the greater your success will be, assures VO pro and author Rob Marley. Here’s Rob’s step-by-step guide to getting started and keep dialing like the pro your prospects will want to know …
Is the entire world of voice over your market? Hardly. From a business perspective – i.e., making money – focus on the genres and types of clients where you have the best chance of booking work, advises VO pro/coach Kim Handysides. In Part 3 of this business series, Kim advises being selective – in where to market, developing relationships, quoting rates – and how to communicate like a business …
If you’re not marketing your voice yet on TikTok – should you hop onto this latest streaming sensation? VO pro Carl Bishop emphatically says “Yes,” with four reasons why (including how quick and simple it is to post your 60-sec videos) …
Trying to crack or expand your reach into TV promos/imaging? Consider this: The internet and social media are stealing ad dollars from local TV stations … which spurs station consolidation … which sends VO decision-making up the corporate ladder. That’s the scenario TV news anchor / voice actor Dave Courvoisier lays out (as he himself returns to anchoring TV news) …
If you’re voicing political ads – but want more of that work – check these three tips from political VO pro Carl Bishop – who also notes the rising use of female voices in political spots …
Your voice over website is the virtual storefront for your business – and strategic SEO marketing is the way to get more potential clients into your “store.” VO pro Kim Handysides interviews VO SEO and website expert Joe Davis on how to improve your search ranking through keywords, tags, content, backlinks and more …
As a voice over talent, it is critical to be strategic in your marketing. Especially online. VO pro Rick Lance offers digital strategies to help increase your visibility and book more voice over jobs …