Biz: Marketing

Businesses that market online can keep pumping out product and services during the COVID crisis. How do you make sure your voice over business is one of them? “Go local,” says VO pro/coach Kim Handysides, whose recent call from an agent for a local “rush job” gave her an idea … actually, several ideas …

Is there client loyalty in voice-over? VO pro Natasha Marchewka advises: Don’t count on it. “The winds of change blow all the time,” she says. Do good work and provide great customer service, and when doors close, others will open …

Millennials are the hardest major demographic for advertisers to reach via traditional media. So – where are they listening? And are they hearing YOUR voice? Millennial voice actors Ian Fishman and Maria Pendolino chat about where they hear voice-overs – giving you clues about where to market your skills …

Many voice actors neglect to note all their multi talents in bios, notes Rick Gordon of e-LearningVoices.com – perhaps because they think those talents have no value. But all those talents are important to e-Learning course developers and writers, Rick says – who could be looking for exactly what you offer …

LinkedIn is a popular site for making online business connections, and many voice actors use it to develop relationships with potential clients. But with so much use – how can you stand out from the VO crowd? Voice-over marketing coach Corey Dissin gives us five tips to help “stop the scroll and increase engagement …

Watching the ups and downs of her mother’s voice-over career, Rachel Wohl never thought she’d follow mom – top talent Randy Thomas – into this biz. But now Rachel is “focusing on and caring more about voice-over than anything else in my life.” And she shares an important marketing lesson …

Do you really know how and where to market your voice-overs on Facebook? VO pro/coach Paul Strikwerda thoroughly guides us through the distinction between a “Profile” and “Business Page” – including why a Business Page is best for marketing, and keeps your personal stuff out of sight from potential clients who might not like what they see about you …

Is it worth your time and money to buy a list of leads to voice-over clients? VO pro/coach Tom Dheere advises asking the list-sellers these questions before you buy. “If the seller is hesitant or refuses to answer, run.”

H2H – Human to Human. Is that how you’d describe your relationship with voice-over clients? If not – if you feel it’s all ‘just a job’ – your clients might then consider you “just another VO.” Dave Courvoisier advises how to squeeze a little love in there …

How do you feel about those marketing emails that appear in your inbox from people and companies you don’t know – and from whom you haven’t requested info? Hmmm. Now imagine how your voice-over prospects feel when out of the blue, they receive YOUR email? VO pro Dan Hurst shares five tips for getting your messages noticed in a positive way …