Biz: Marketing

Using email to market for voice-over clients can be effective – but there’s more to it that composing a great message and hitting SEND. Keeping track of your messages and effective follow-up is key. In Part 2 of this two-part series, VO pro Michael Langsner details how to create a mailing list of your prospects, and also approach them through social media …

When your research or networking finds a potential voice-over client, and you send a great email about your services – then what? VO pro Michael Langsner details how to keep track of your email marketing efforts with a CRM (Customer Relationship Management) system, and how to create a mailing list and use social media to keep the momentum going. Part 1 …

The big annual VO Atlanta Voiceover conference begins Thursday (March 1) for a four-day run – and besides the 200+ hours of training, a prime reason to attend is the opportunity to network with colleagues and coaches. But how will the folks you talk to remember your encounter? Dave Courvoisier shares tips on keeping the conversation personal – and about THEM …

It’s grand to “get your name out there” on the internet in pursuit of voice-over jobs and clients, but VO pro/coach Jonathan Tilley sees many wasting time on strategies that result in little or no payback. Here are his top 5 marketing mistakes to stop making now … and a time-tested strategy that actually works …

Your eyes might be on the national voice-over stage, but VO pro Dave Courvoisier believes local contacts “may lead to the best-paying, longest-lasting, or even most fulfilling jobs in your VO playbook.” How to get local attention? Dave offers five ways …

Do you know the ups and downs, the rhythm of the year, for marketing your voice over services? Veteran voice talent – coach Bettye Zoller shares these savvy ideas for your marketing calendar …

When prospects for e-learning voice over jobs tell you, “We do all our voice over work in-house,” refer to this handy article that voice over pro Marie Hoffman prepared for educating her own clients. PS: These tips are great for most ANY VO genre …

If you’ve written a great LinkedIn profile and gathered up potential contacts – what’s next? Start communicating with messages that focus on the clients, not you. In Part 3 of this series on voice over LinkedIn marketing, VO pro Tracy Linkley shares tips and do’s and don’ts for writing those “perfect” messages …

How do you find qualified potential voice over clients on LinkedIn – without wasting time? VO pro Tracy Lindley shares five simple steps to target who is most likely to buy, in Part 2 of this series on using LinkedIn to build your voice over client base and income …

Are you using LinkedIn yet to find voice over clients? Today in Part 1 of a series, VO pro Tracy Lindley begins sharing the “secrets” to attracting voice over clients and income through LinkedIn …