The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
Judy Fossum admits “I’m a beginner when it comes to vegetable gardening. I’ve had my share of flops …” But in a 25-year voice over career she’s learned how to plant and nurture the marketing seeds that grow a business. Some seeds will germinate, others will not, she says. But you must keep planting …
How do you get repeat voice over business? It’s called ‘client retention’ and is essential to succeed in today’s competitive global, online world. UK voice over pro Guy Harris tells how client retention has become a key to his booking and voicing up to 20 or more jobs per day …
SEO – Search Engine Optimization – takes a big new turn April 21, when Google will add “mobile friendly” criteria to its calculation of website rankings. The industry is calling the change “MobileGeddon,” as VO and tech pro Dave Courvoisier reports …
Why do prospective clients choose certain voices? What goes through their heads as they sift through countless auditions? VO pro Gary Terzza’s recent experience finds it’s sometimes like buying a car – when logic goes out the window …
We work fast today, dashing off emails and social media posts – sometimes without taking care to write it right. VO pro Dave Courvoisier cautions that unclear communication starts flame wars in social media and at the least, can be ineffective marketing …
When speed counts to reply to an online audition, it pays to keep you smartphone handy and your demos just a click away. Voice talent Mike Broderick took just seconds to reply to this request while away from his computer …
You get only one chance at making a great first impression with potential voice over clients – so work on it! Laila Berzins shows how that can be done by creating a memorable brand …
Do your voice over clients understand the critical need to match and balance voice with appropriate music? Voices.com senior writer Carmi Levy explains this to them in this article – which you’ll also find helpful when talking with clients …
When you get the chance to mingle live – IN PERSON! – with directors, producers and agents, will your lack of networking skills turn them off? Voice actor/coach Elaine Clark delivers 10 Golden Rules for making the networking experience pleasant and beneficial for everyone …
Your potential voice over clients are increasingly searching for voice talent via a smartphone – a mobile device. And if they reach YOUR site, will they stay or bounce away? Voice actor Debbie Grattan updated her site to be mobile-friendly and shares these tips – plus a test for analyzing how mobile-friendly your site is now …