The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
You’ve seen photos of those odd gadgets over the eyes – but see the headphones, too! Dave Courvoisier notes how Virtual Reality is mushrooming beyond gaming and entertainment to many genres … another niche market for voice overs. But are you and the industry prepared?
Voice over star Bob Bergen continues the discussion of “Why should an agent represent YOU?” with tips on how to impress an agent with your background and relationships. But first, he says: define your career goals …
Do you need an agent to get voice over jobs? Absolutely not. But to voice in the majors, they are essential. VO pro Rob Marley shares six ways to get and keep an agent’s attention …
VO pro Kelley Buttrick developed and produced a series of videos and snail mail flyers to attract a big potential client for her voice overs – Jeep! Did Kelley get hired? Well, the story continues. In Part 1 of this series, Kelley explained the campaign. Here, in Part 2, she shares how you can accelerate your own off-road VO marketing …
Voice over pro Kelley Buttrick says her colleagues think she’s crazy with this “off road” marketing campaign to land a voice over contract with Jeep. Here, check out Kelley’s video series and snail mail campaign, and learn why the plan SHOULDN’T work – but just might put Kelley in the driver’s seat …
Much of our time and effort goes into marketing and finding new voice over clients – but once you’ve found them, how do you make sure you keep them? VO pro / coach Jason McCoy offers a four-step plan …
How do you treat your voice over customers? With care? VO pro Paul Strikwerda observes colleagues acting unprofessionally – and not on a path for repeat business. Here’s how to win not only one sale, but many …
The three C’s of Branding are Clarity, Consistency and Constancy. In Part 2 of this series, marketing communications specialist Moises Morales describes how Constancy is applied – with ‘Klout’ – to the marketing image of pro VO Debbie Irwin …
If you feel your voice over marketing image is not on target, think about rebranding that image to truly reflect your goals and skills. VO pro Debbie Irwin took on that challenge this year, and marketing communications specialist Moises Morales shares the step-by-step process that created a brand that demonstrates the excellence Debbie delivers (Part 1) …
While your advertising clients take a holiday break, you can stay busy preparing and producing the marketing materials you’ll need at the start of the new year. Postcards, pens, calendars, demos (how about a new niche demo?). Veteran voice actor/coach Bettye Zoller shares examples and actions you can take NOW …