The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
Do you confidently attend voice over and business gatherings, parties and conferences – knowing that your person-to-person networking will likely attract new clients? Or, maybe you don’t have a clue. Certainly have fun at these events, but as voice actor Paul Stefano explains, it’s best to be prepared. For instance …
If an agent gets you a gig, do you give the client your card and say “Call me any time”? That’s an air-headed approach to marketing, says long-time industry pro Kenn Delbridge. Here’s how you can go wrong and never get work there again …
Selling your voice over skills and services to prospects is getting more difficult today in the face of cheap alternatives and fads – which typically lack in quality. VO pro Paul Strikwerda advises how to market to prospects who need more convincing – including using YouTube to demonstrate the consequences of these alternatives …
We all hate cold-calling for new business, but sometimes it’s a “necessary evil,” says VO pro Rick Lance. And since most of us are not natural-born salespeople, here are eight tips from Rick on how to make those calls heat up your mic time …
Agents are a crucial part of your voice over career once you have achieved a certain level of success, notes veteran voice talent Tom Dheere. “But you have to work your ass off” to get them …
Cut the crap, says VO pro Rob Marley. He’s talking about “clickbait” – the tactic used by marketers to get us to click to a website. (Like “10 Unbelievable Things You Never Knew About …”). And most often, the click leads to disappointing content. Nevertheless, Rob says you should study this to possible apply to your own voice over marketing (just cut the annoying crap) …
The #voiceover hashtag – a convenient research and marketing tool on social media – is being Twitter bombed and abused by ‘Fiverr Fools’ and others who hope to make a quick buck on a voice over, observes VO pro Rob Marley. Even #wovo is a target. What’s it all about – and will #voiceover survive?
John Melley, a voice actor/producer/engineer in the Boston, MA area, long ago discovered a cure to what could be lurking behind symptoms of a lagging voice over career: more marketing saavy. So he started the Voice Over Marketing Podcast (VMP) – a popular venue exploring marketing from many angles and featuring interviews with marketing experts. In this recent episode, John points out something we can learn from a pharmaceutical marketing concept …
Who’s the go-to person for voice over TV imaging (promo) jobs today? The new reality is a shift from local to corporate decision-makers, observes Dave Courvoisier – a VO pro and TV news anchor who’s seen it all for more than 30 years and details what’s happening …
Branding your VO biz: get a snappy logo and a website that shows off your demos. That’s it, right? Wrong. Very wrong, writes VO pro Simone Fojgiel, who says her relatively recent branding has taken her out of the shadows and changed her life. Here are seven keys to creating and marketing a memorable brand – the vital tools that Simone learned when creating her brand …