Biz: Marketing

Branding your VO biz: get a snappy logo and a website that shows off your demos. That’s it, right? Wrong. Very wrong, writes VO pro Simone Fojgiel, who says her relatively recent branding has taken her out of the shadows and changed her life. Here are seven keys to creating and marketing a memorable brand – the vital tools that Simone learned when creating her brand …

VO pro Kelley Buttrick developed and produced a series of videos and snail mail flyers to attract a big potential client for her voice overs – Jeep! Did Kelley get hired? Well, the story continues. In Part 1 of this series, Kelley explained the campaign. Here, in Part 2, she shares how you can accelerate your own off-road VO marketing …

Voice over pro Kelley Buttrick says her colleagues think she’s crazy with this “off road” marketing campaign to land a voice over contract with Jeep. Here, check out Kelley’s video series and snail mail campaign, and learn why the plan SHOULDN’T work – but just might put Kelley in the driver’s seat …

Much of our time and effort goes into marketing and finding new voice over clients – but once you’ve found them, how do you make sure you keep them? VO pro / coach Jason McCoy offers a four-step plan …

How do you treat your voice over customers? With care? VO pro Paul Strikwerda observes colleagues acting unprofessionally – and not on a path for repeat business. Here’s how to win not only one sale, but many …

The three C’s of Branding are Clarity, Consistency and Constancy. In Part 2 of this series, marketing communications specialist Moises Morales describes how Constancy is applied – with ‘Klout’ – to the marketing image of pro VO Debbie Irwin …

If you feel your voice over marketing image is not on target, think about rebranding that image to truly reflect your goals and skills. VO pro Debbie Irwin took on that challenge this year, and marketing communications specialist Moises Morales shares the step-by-step process that created a brand that demonstrates the excellence Debbie delivers (Part 1) …

While your advertising clients take a holiday break, you can stay busy preparing and producing the marketing materials you’ll need at the start of the new year. Postcards, pens, calendars, demos (how about a new niche demo?). Veteran voice actor/coach Bettye Zoller shares examples and actions you can take NOW …

VO pro/coach William Williams suggests an interesting path to voice over income: Don’t look for jobs! Rather, seek long-term clients. Here’s how …

In today’s electronic age, live networking has become less prominent, but that doesn’t mean it has lost its importance. Knowing how to interact with someone face to face is still a valuable skill to have. Here are 10 tips from veteran voice actor Rob Marley for when you find yourself at a business social get-together …