Biz: Marketing

We work fast today, dashing off emails and social media posts – sometimes without taking care to write it right. VO pro Dave Courvoisier cautions that unclear communication starts flame wars in social media and at the least, can be ineffective marketing …

When speed counts to reply to an online audition, it pays to keep you smartphone handy and your demos just a click away. Voice talent Mike Broderick took just seconds to reply to this request while away from his computer …

You get only one chance at making a great first impression with potential voice over clients – so work on it! Laila Berzins shows how that can be done by creating a memorable brand …

Do your voice over clients understand the critical need to match and balance voice with appropriate music? Voices.com senior writer Carmi Levy explains this to them in this article – which you’ll also find helpful when talking with clients …

When you get the chance to mingle live – IN PERSON! – with directors, producers and agents, will your lack of networking skills turn them off? Voice actor/coach Elaine Clark delivers 10 Golden Rules for making the networking experience pleasant and beneficial for everyone …

Is your website, marketing, demo delivery – you name it – current for our changing times? An admitted tinkerer, Dave Courvoisier shares what he has re-tooled this year – and areas you might want to consider yourself …

Should you put your headshot in your voice over marketing materials and on your website? No, advises veteran voice over trainer and producer Kate McClanaghan – unless you also seek on-camera work. For VO only, it’s best to let clients imagine how you look …

Voice talent Tina Wilson asks, “In the ME society that we have become accustomed to living in, how often do we think about giving back?” For instance, what do you ask at voice over networking events?

Are you guilty of client neglect? If so, your voice over business could become a casualty of unhealthy professional relationships, resulting in clients falling through the cracks. Voice actor J. Christopher Dunn offers 10 ways to plug those holes …

Promoting yourself is one of the toughest things you do as a voice actor, yet it’s absolutely necessary in order to grow your voice over business. Veteran voice talent-coach Joe Loesch gives tips for creating and presenting a consistent brand to prospects through a logo, CDs (yes, they’re still viable) and follow-up materials …