The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
Are you an SEO specialist? Probably not. But to help potential clients find YOU when they search the web for voice actors, you should know the basics of Search Engine Optimization. Voice pro / coach Gina Scarpa explains the types of search results, and how to use keywords, meta titles and pages, and relevant links …
Super Bowl ads yield super marketing lessons for us. Which ads do you remember this year? And why? Top VO talent/coach Anne Ganguzza details 5 lessons from those ads that will speed your voice over marketing to the end zone …
If a prospective voice over client wastes time getting to your website or contacting you by email, you’ll likely lose that client. At Edge Studio, CEO David Goldberg sees and hears plenty of potentially confusing URLs, and from that experience shares 8 URL mistakes to avoid – plus 5 steps for choosing an effective website address …
You know that LinkedIn can be a very powerful – and free – online marketing tool for your voice over business. A Google search for you (plus ‘voice over’) will probably even put your LinkedIn profile on page 1! But then what? Voice actor / LinkedIn specialist Tracy Lindley shares three tips to turn that profile from boring to boss …
Something to remember: You don’t work FOR your voice over agents. You work WITH them. And finding the right partners requires careful vetting – as VO Strategist Tom Dheere details in part two of this series on how to land voice over agents …
Does everyone need a voice over agent? NO. Are all agents the same? NO. This checklist from VO Srategist Tom Dheere helps you decide the right direction for you …
Did Part 1 of this series help you get over a dread of cold calling for voice over clients? Part 2 completes the picture with VO pro Rob Marley’s strategy for following up your leads – including use of social media. The key is to start relationships …
The sooner you get used to cold-calling for voice over clients and jobs, the greater your success will be, assures VO pro and author Rob Marley. Here’s Rob’s step-by-step guide to getting started and keep dialing like the pro your prospects will want to know …
Is the entire world of voice over your market? Hardly. From a business perspective – i.e., making money – focus on the genres and types of clients where you have the best chance of booking work, advises VO pro/coach Kim Handysides. In Part 3 of this business series, Kim advises being selective – in where to market, developing relationships, quoting rates – and how to communicate like a business …
If you’re not marketing your voice yet on TikTok – should you hop onto this latest streaming sensation? VO pro Carl Bishop emphatically says “Yes,” with four reasons why (including how quick and simple it is to post your 60-sec videos) …