The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
Take it from a high-profile media personality who’s been attacked online: arguing back just drags you into the dirt. VO pro and former top TV news anchor Dave Courvoisier reacts to a recent online war of words with advice for a better way …
LinkedIn is a popular site for making online business connections, and many voice actors use it to develop relationships with potential clients. But with so much use – how can you stand out from the VO crowd? Voice-over marketing coach Corey Dissin gives us five tips to help “stop the scroll and increase engagement …
Watching the ups and downs of her mother’s voice-over career, Rachel Wohl never thought she’d follow mom – top talent Randy Thomas – into this biz. But now Rachel is “focusing on and caring more about voice-over than anything else in my life.” And she shares an important marketing lesson …
Negative, toxic social media comments and rants are not just the stuff of politics. They’re spilling into online voice-over communities, as well, and VO pro Tom Dheere hits what he believes to be the cause – and also a solution …
Do you really know how and where to market your voice-overs on Facebook? VO pro/coach Paul Strikwerda thoroughly guides us through the distinction between a “Profile” and “Business Page” – including why a Business Page is best for marketing, and keeps your personal stuff out of sight from potential clients who might not like what they see about you …
Is it worth your time and money to buy a list of leads to voice-over clients? VO pro/coach Tom Dheere advises asking the list-sellers these questions before you buy. “If the seller is hesitant or refuses to answer, run.”
H2H – Human to Human. Is that how you’d describe your relationship with voice-over clients? If not – if you feel it’s all ‘just a job’ – your clients might then consider you “just another VO.” Dave Courvoisier advises how to squeeze a little love in there …
Voice actors are reporting more instances of being asked by casting people about their social media followers. Should they care? Should YOU care? VO pro Tom Dheere calls most of it “nonsense” and wonders if the clients actually want a great voice actor – or an ‘Influencer’ …
How do you feel about those marketing emails that appear in your inbox from people and companies you don’t know – and from whom you haven’t requested info? Hmmm. Now imagine how your voice-over prospects feel when out of the blue, they receive YOUR email? VO pro Dan Hurst shares five tips for getting your messages noticed in a positive way …
Ever-energetic and creative voice actor/coach Terry Daniel delivers “Voiceover Sermons” on all topics VO, in a new podcast series …