The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
Trying to crack or expand your reach into TV promos/imaging? Consider this: The internet and social media are stealing ad dollars from local TV stations … which spurs station consolidation … which sends VO decision-making up the corporate ladder. That’s the scenario TV news anchor / voice actor Dave Courvoisier lays out (as he himself returns to anchoring TV news) …
If you’re a voice seeker, would you want to work with someone who complains all the time? That’s one of questions VO pro/coach Tom Dheere poses to voice actors who take their complaints to voice over social media groups. Think: career sabotage …
If you’re voicing political ads – but want more of that work – check these three tips from political VO pro Carl Bishop – who also notes the rising use of female voices in political spots …
Your voice over website is the virtual storefront for your business – and strategic SEO marketing is the way to get more potential clients into your “store.” VO pro Kim Handysides interviews VO SEO and website expert Joe Davis on how to improve your search ranking through keywords, tags, content, backlinks and more …
Do you wonder why some voice over agents charge their voice talent a 10% fee, while others take a 15% or 20% cut? Some have even inched up to 25%. What’s going on? In a new video episode of ‘The Outspoken’, agent Erik Sheppard details the methods that agents use to calculate their fees, and why it’s important for talent to understand this …
As a voice over talent, it is critical to be strategic in your marketing. Especially online. VO pro Rick Lance offers digital strategies to help increase your visibility and book more voice over jobs …
Businesses that market online can keep pumping out product and services during the COVID crisis. How do you make sure your voice over business is one of them? “Go local,” says VO pro/coach Kim Handysides, whose recent call from an agent for a local “rush job” gave her an idea … actually, several ideas …
Is there client loyalty in voice-over? VO pro Natasha Marchewka advises: Don’t count on it. “The winds of change blow all the time,” she says. Do good work and provide great customer service, and when doors close, others will open …
Millennials are the hardest major demographic for advertisers to reach via traditional media. So – where are they listening? And are they hearing YOUR voice? Millennial voice actors Ian Fishman and Maria Pendolino chat about where they hear voice-overs – giving you clues about where to market your skills …
Many voice actors neglect to note all their multi talents in bios, notes Rick Gordon of e-LearningVoices.com – perhaps because they think those talents have no value. But all those talents are important to e-Learning course developers and writers, Rick says – who could be looking for exactly what you offer …