The voice actor's daily success resource · since 2007
Getting found and getting booked. Websites, demos as marketing tools, client outreach, agents, social media, SEO, and the follow-up habits that turn a one-time job into a repeat client.
Are you a copycat voice actor? VO talent manager Celia Siegel advises another approach: just be YOU! “The voice-over industry wants unique,” she says. And “There’s nobody else like you” …
Do you tell your voice-over prospects and clients TOO much about you? Clutter your website with distractions? VO pro/coach Kate McClanaghan advises that in these cases, LESS can get you more …
Where should you fly next with your voice-over marketing in 2019? Long-time voice-over pro and course creator Natasha Marchewka loves to research trends – and shares them here – but concludes, “Everything I’ve cumulatively learned over the years still applies.” Here’s what and why …
How do you close a message or letter to a voice-over client prospect? VO pro/coach Tom Dheere has researched this, and indeed finds variations between countries – and of course, your familiarity with the prospect or client. With XOXO, here’s what he’s learned …
Creating email lists of your voice-over clients and prospects is a handy way to marketing to them. But there are ways to organize those lists that save you time, and help target your messages to the right people. VO pro Michael Langsner shares his methods …
When you’re ready in VO skills for voice-over agency representation, how do you choose the agencies best for your career? Vet them. Know how they operate before signing on (if signing on is even required). VO pro/coach Tom Dheere shares what to research and understand …
There are many, many factors to consider before submitting to a voice-over agent for representation. VO pro/coach Tom Dheere offers this checklist to help you decide …
Your voice-over clients are busy people, easily distracted by events of the day. So how do you stay ‘top of mind’ without bugging them? Start with a newsletter, of course. And VO pro Natasha Marchewka shares a dozen additional ways in this ‘Client Relationship-Building Checklist’ …
We’re learning more and more about how advertisers track our online moves – and VO-Alytics is crucial for YOUR voice-over marketing, too, says VO pro and marketing/content writer Andrew Reyes. He shares how and where to track what’s working for you …
Are you having trouble using networking to grow your voice-over business? Do you find it hard to meet people at business events? Are you a “wall flower” at networking functions? It doesn’t have to be that hard, says VO pro Paul Stefano, who reminds us about these three easy strategies …