Biz: Marketing

Marketing yourself in social media is the challenge of branding, not bragging, and of putting a credible face on a business your potential clients can trust. Award-winning voice talent, coach and producer Joe Loesch shares tips for creating and growing your Internet image …

Get out of that soundproof closet or booth and network for clients, advises veteran voice actor Dane Reid. Be seen as well as heard – which means act and dress the way you want clients to remember …

How difficult is the tech aspect of creating a video for your voice over demo? Voice actor Mike Broderick finds Windows Movie Maker on his computer and in short time produces a finished video. Here’s his method and tips. Part 3 of a series …

What video tools are you using? Yes – we said VIDEO. For demos and other marketing, you can’t afford NOT to be promoting with video, says voice talent/TV anchor Dave Courvoisier. Here’s Dave’s picks for tools to help. Part 2 of a series …

Despite what “experts” may say, there’s no guaranteed way to get your voice over website ranked on a search engine’s first page. In fact, no two similar searches are likely to result in the same listing order, advises veteran voice actor Doug Turkel, who tells us what really happens and why … and what to do about it …

Networking is important to a voice over career for learning and making personal connections. But networking has do’s and don’ts. It’s easy to do it right and even easier to do it wrong, advises Tom Dheere – voice talent, coach and business marketing consultant. With that in mind, here are five questions Tom says you should never ask a voice talent …

When a voice over client or prospect calls and leaves a voice message, how soon do you call back? And what’s your plan to follow up on that potential job? J. Christopher Dunn suggests a way to avoid hangups …

Do your voice over clients feel your love of voice over and hear it in the copy you read? Create an emotional connection with your clients and their copy, advises voice actor Christi Bowen. “Because I love what I do, it can be heard” …

Voice actor Paul Strikwerda creates a Freelancer’s Creed – words to live by and share with your voice over clients on why your added value will always be higher than your rate …

Do you dislike asking your clients for stuff? For instance, a finished production or testimonial? Veteran voice actor J. Christopher Dunn shares his system – with examples – for asking and receiving what you want …